Nina & Nicole (4)

-
The progress on the Shop Merchantville logo is really coming along!

Since Eiland Arts is in charge of the logo completely, we had free rein to do whatever we wanted with it - which also meant I had free rein to do whatever kind of style of type I wanted, since Nicole wanted to encourage my growth and, more than anything, wanted me to have fun with it.

The only limitation I had was that it couldn't be too modern, or it might not pass.


This is the "final sketch" that I came up with, just as an outline for design and style - not taking into consideration the kerning or perfect angles.

Nicole approved my sketch, and really liked the lighter lines inside of "Shop" but wasn't sure that the decorative insides of "Merchantville" would work, since they might give off a hollywood-lights feel. to compensate for that, I decided to move the light inner line into "Merchantville" instead, and to give "Shop" a different but simple texture.

Here's the in progress final. I've used some free fonts to at as guidelines for the kerning and to help keep consistent bowls, and then have hand drawn the letters on top with a digital tablet. "Shop" is complete, but "Merchantville" needs to be hand drawn and the inner line cleaned up, as well as darkened. Then the decorations - currently in sketch red - need to be cleaned up, and it's done.

Comments

Post a Comment

Popular posts from this blog

Slam Magazine Cover Shoot

-
So for my first shoot, I was lucky enough to help assist on set for the SLAM Magazine cover with Philadelphia 76ers star Ben Simmons. For my first shoot since starting this fellowship I have to say this was possibly an once in a lifetime opportunity and I was more than thrilled to be on set. I was able to learn more about strobes and working with big name clients. I even got a SLAM magazine t-shirt!
Read more

Week 3 Art Restoration with Kat and Megan

-
Week 3 The UArts alumnus I’m working for is Megan Becker, who pursued the same internship program I’m part of when she was an Illustration student at the university. She has been the one handing me an airbrush and letting me (tentatively) try my hand at stain remediation for water damaged pieces. Megan and I are a good alum-student match because of our shared interest in illustration, and quieter introverted nature. Although Megan’s and my art is very different, we share an understanding for visual meaning and narrative.  The weeks at ART are fairly reliable work-load wise, but on Wednesdays we get to do something a little different. Megan teaches art classes for young students directly after work on Wednesday, so she takes me with her to where her classes are. Of course, I can’t roam around aimlessly while she works, so I take her car to Dunkin Donuts and sit outside, sipping a black coffee and reading The Sandman, volume 5. I enjoy these little quiet moments where I final
Read more

Introduction

-
Yo!!!!!! My name is Malik Murray, I am a rising junior photography major. I am more than excited to be working under Uarts Alumni Lou Caltabniano and John Pushnick. I started actually a little before the school year ended. So far it has been fun and a great learning experience. I'll be getting into detail on some of the shoots I have worked on so far with the guys in later post but so far I have traveled to NJ, Baltimore, and of course Philly for some really dope stuff. Hope everyone has a great summer and enjoy their time gaining experience in a variety of art forms!!
Read more